ESSMA interviewed Isabelle Henry, Marketing Manager at Standard de Liège, about the Selfez VOO feature in their app.

 

ESSMA interviewed Rafal Dmowski, Marketing Director, about Legia Warsaw’s loyalty programme. The main objective of Legia Warsaw’s loyalty programme, Legiony, is to increase attendance on matchdays. Their ‘matchday’ fan base consists of 110,000 contacts, while their ‘newsletter’ fan base consists of 70,000 contacts.

 

ESSMA interviewed Tomasz Zahorski, Proxy of the Management Board, about their new training centre project, the next phases and implemented benchmark elements.


Legia Warsaw’s new training centre will include 8 pitches, additional sports infrastructure, 9000 m2 building with dressing rooms, offices for the coaches, 24 rooms for the first team players (with 4* standards), 30 rooms for youth players, an R&D lab, etc.

 

The initial design concepts respond to FC Nantes’ needs as exposed in the consultation meetings held since February and detailed in their brief. They aim at allowing everyone to better imagine themselves into the new stadium project, seize it and enrich the discussion. To that extent, the participants in the preliminary consultation will contribute to feed the rest of the project, based on their users’ experience.

Organised by ESSMA (European Stadium & Safety Management Association) in partnership with the ECA (European Club Association) and the EPFL (European Professional Football Leagues), the ESSMA Summit has become the must-attend event for those involved in the stadium industry.

 

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