The two-day event by Messe Düsseldorf in cooperation with DFL, Deutsche Fußball Liga, brought together over 900 participants from 21 countries interested in sports technology. Among exhibitors were ESSMA’s Corporate Partners, Musco Lighting and AwareManager and all DFL subsidiaries.

The Johan Cruijff ArenA, home to Ajax Football Club, has been asked by Amsterdam’s municipality to design a smart city concept following its own extensive sustainability work.

Read more on matchday fan experience apps at FC Copenhagen and AS Roma, a membership programme targeting -12 fans at OGC Nice, the new eSports teams of The Belgian Football Association and Paris Saint-Germain and single-use plastic reduction at Watford FC in this short industry update by ESSMA.

Sustainability Manager Russell Seymour talked about how Lord Cricket Ground’s sustainability efforts have been received by the public, their waste management policy and the sustainable approach of the venue’s redevelopment plan during our SMART & Sustainability Workshop at Amsterdam ArenA.

Taylor Adler, a Candidate of the FBA Professional Master in Football Business, about his experience and learnings of two ESSMA Workshops. The FBA, an ESMMA Partner, offers its students a Professional Master in Football Business with the objective to deliver them all the necessary tools and an optimal learning environment in order to succeed in the passionate and dynamic football industry.