From 1 July 2017, the Juventus Stadium, an ESSMA Stadium Member and host of ESSMA’s Fan Entertainment Workshop in October, will be renamed the Allianz Stadium of Turin. Allianz and Juventus have signed an agreement for the coming six seasons, until 30 June 2023. 

On April 25th, the day Cruijff would have turned 70, Ajax confirmed there is a declaration of intent to rename the Amsterdam ArenA to the Johan Cruijff ArenA. All parties involved have agreed on this tribute to the legendary Dutch football player, but it may take at least six months for the change to be official.