The increasingly fast evolution of technology and consumer demand, is causing the football sector to evolve and implement new technologies to enhance the fan experience. ESSMA’s Corporate Partner 3D Digital Venue builds 360-degree 3D interactive ticketing solutions that aim to enhance the fan experience to increase season ticket holder renewals and provide unique viewing experiences for potential VIPs. By using the technology, fans are able to experience a 3D view of their allocated seat in the stadium.

Read more on FC Schalke 04’s augmented reality app, the 2019 FIFA eNations Cup™, the #passonplastic initiative at London Stadium and more in ESSMA’s weekly industry update.

Thomas Otton and Guillaume Gouze – respectively Communication Director and Head of Stadium Department at Ligue Nationale de Rugby (LNR) – highlighted the opportunities offered by a post-match concert after the TOP 14 final to attract more fans during the ESSMA Summit in Porto.

During the ESSMA Summit in Porto, William Mannarelli - Director of Real Estate at FC Barcelona - gave participants the latest updates on the Espai Barça project during the Stadium Development II Seminar.

Bernard Gerritsma - Safety & Security Manager at Feyenoord Rotterdam - gave insights on Security Management Group, Feyenoord’s own security company, and the stewarding procedures at De Kuip during the ESSMA Summit in Porto.