During the last home match of the 2018/19 season, Standard de Liège wanted to send out a strong message towards its fans in regards to ‘say no to racism’.  Prior to the match against Club Brugge, ESSMA interviewed Sascha Feytons - Infrastructure Director - about the process of implementing the message and why they collaborated with ESSMA Stadium Partner, AirPrint.

ESSMA is glad to announce that Divisionsforeningen, the Danish League, will extend its membership with the Association. As part of their membership, ESSMA supports all 14 Danish Superliga clubs including FC København, Brøndby IF, FC Midtjylland, Esbjerg JB and others.

This year’s Fan Experience Workshop was organised at Marshall Jozef Pilsudski Legia Stadium, home of Legia Warsaw. Over 46 members from 16 countries learned insights and shared knowledge linked to stadium enhancing experiences, fan zones, loyalty, rewarding and attracting fans to the stadium.

As part of ESSMA’s Stadium Development Report Issue 1 2019, ESSMA visited Sparta Rotterdam and discussed the club’s redevelopment plans for its current Sparta Stadium and the training facilities at Terbregge with Manfred Laros - Director of Sparta Rotterdam - and Kevin Valkenburg - P&O and Legal Affairs - as they are both closely involved in the project.

Thomas Kirschner - Head of Fans & Tradition at Schalke 04 - explained which activities and projects the club has implemented to maintain a strong relationship with their fans. In total, Schalke 04 has over 160,000 members, 900 different fan clubs and an average stadium attendance of 61,197.