This year’s Fan Experience Workshop was organised at Paris La Défense Arena. Over 55 members from 12 countries learned insights and shared knowledge related to fan activation, loyalty, data gathering & CRM and digitalisation.

Read more on the stadium expansion project of Royal Antwerp FC, eSports at DFL and the Pro League, host stadiums for the UEFA EURO 2024 and more in this weekly industry update provided by ESSMA.

Henri Boppe, an alumnus of the FBA Professional Master in Football Business, about his experience from The FBA stadium tour to London, supported by ESSMA. The FBA, an ESMMA Partner, offers its students a Professional Master in Football Business with the objective to deliver them all the necessary tools and an optimal learning environment in order to succeed in the passionate and dynamic football industry.

ESSMA is pleased to announce Nokia as newest Stadium Partner. Nokia provides leading end-to-end communications and analytics to create unique and exciting experiences for in-venue spectators and global audience.

Read more on the Flexcard of VVV-Venlo, the Santiago Bernabéu Stadium redevelopment plan, the Juventus Fan Token, the European Week of Sport campaign and more in this weekly industry update provided by ESSMA.