Read more on the sound mapping technology implemented at Allianz Arena, sleeve sponsorship opportunities in the Serie A, a new partnership for AS Roma, progress on Al Bayt Stadium - Al Khor City and more in this short industry update by ESSMA. 

The turf printing technology of ESSMA Stadium Partner, AirPrint, has been used at the training site of Paris Saint-Germain. The PSG training site grounds team, led by Jonathan Calderwood, engraved a graphic message on the pitch to wish their coach, Thomas Tuchel, a happy birthday.

Read more on AI technology at Manchester City, a virtual tour around Allianz Arena, DFL’s AR newspaper experience, eSports at AS Monaco and more in this short industry update by ESSMA.

Read more on a corner flag camera during the DFL-Supercup final, the launch of LaLiga North America, UEFA’s blockchain-based ticketing system, fan experience at Dijon FCO and more in this short industry update by ESSMA.

Read more on data gathering in the Dutch Eredivisie, the implementation of VAR, ‘Know the Game Plan’, CSR projects, virtual advertising and more in this short industry update by ESSMA.