ESSMA F&B Benchmark Report

September 11, 2018

ESSMA is proud to present its first Benchmark Report, focusing on Food and Beverages. The goal of this research is to discover insights in the current Food & Beverage stadium market. The research focuses on general audience and does not include hospitality packages.

Olakunle Adeyemi, a Candidate of the FBA Professional Master in Football Business, about his learnings from Part I of the Stadium Operations Course - Powered by ESSMA. The FBA, an ESMMA Partner, offers its students a Professional Master in Football Business with the objective to deliver them all the necessary tools and an optimal learning environment in order to succeed in the passionate and dynamic football industry.

Read more on the sound mapping technology implemented at Allianz Arena, sleeve sponsorship opportunities in the Serie A, a new partnership for AS Roma, progress on Al Bayt Stadium - Al Khor City and more in this short industry update by ESSMA. 

The turf printing technology of ESSMA Stadium Partner, AirPrint, has been used at the training site of Paris Saint-Germain. The PSG training site grounds team, led by Jonathan Calderwood, engraved a graphic message on the pitch to wish their coach, Thomas Tuchel, a happy birthday.

Read more on AI technology at Manchester City, a virtual tour around Allianz Arena, DFL’s AR newspaper experience, eSports at AS Monaco and more in this short industry update by ESSMA.