Virtual Reality (VR) and Augmented Reality (AR) are gaining a foothold in the sports industry. Especially in terms of fan experience it is an interesting opportunity for clubs to explore. Several clubs including Tottenham Hotspur and Manchester City FC have launched VR apps earlier, Juventus FC and FC Bayern Munich are following the trend. With VR and AR apps, clubs create opportunities for global fans to feel more connected to the club with for example a VR tour in the stadium or during matches.

Some sixty members of the European Stadium & Safety Management Association (ESSMA) assembled for the sold-out Fan Entertainment Workshop in Turin, Italy, on 3-4 October. The venue for the two-day event was Allianz Stadium, home of Juventus FC.

 

Federica Borin, Marketing Manager at Juventus FC, gave her insights on Fan Relationship Management (FRM) at the Allianz Stadium. Juventus FC has around 350-million fans globally, 41-million of which are based in Europe, resulting in a huge potential global market.

Some sixty members of the European Stadium & Safety Management Association (ESSMA) assembled for the sold-out Fan Entertainment Workshop in Turin, Italy, on 3-4 October. The venue for the two-day event was Allianz Stadium, home of Juventus FC.

 

Alberto Colombo, Deputy General Secretary of EPFL focused his presentation on fan attendance. The EPFL, which represents 32 European Leagues and Associations, works on a political and regulatory level with the stakeholders both in Europe and on a global level, as well as engaging with EU institutions.

Some sixty members of the European Stadium & Safety Management Association (ESSMA) assembled for the sold-out Fan Entertainment Workshop in Turin, Italy, on 3-4 October. The venue for the two-day event was Allianz Stadium, home of Juventus FC.

Francesco Gianello, Head of Stadium, Juventus FC provided details on the 41,507-seat Allianz Stadium, which was inaugurated in 2011 at a cost of €105m, and replaced the club’s former home, the Stadio Delle Alpi

Venues and Venue Management have evolved significantly. ESSMA’s Corporate Partner 3D Digital Venue builds 360-degree 3D interactive ticketing solutions that aim to enhance fan experience which will increase season ticket holder renewals and provide special viewing experiences for potential VIP consumers. By using the technology, fans are able to experience the view in 3D of their allocated seats in the stadium.