Read more on fan involvement during the stadium development project of Everton FC as well as fan experience initiatives at Lille OSC and RCD Espanyol in this short stadium industry update by ESSMA.

The last keynote of Day 1 focused on the Fan Journey. Alberto Colombo, Deputy General Secretary EPFL kicked-off with presenting their Fan Attendance Report. Followed by presentations of Eric Cosset, Director Product and Development Disneyland Paris, Benjamin Steen, Head of Digital Projects and CRM FC Bayern Munich and Rory Sheridan, Head of Sponsorship Europe at Diageo (Guinness).

 

Benjamin Steen shared how FC Bayern Munich digitalised the Allianz Arena and how they reach, communicate and build a relationship with their 650 million fans worldwide.

Read more on several stadium development and renovation projects, sustainability and see examples of fan engagement in this short stadium industry update by ESSMA.

Read more on sustainability initiatives, stadium projects and augmented reality in this short stadium industry update by ESSMA.

The EPFL, an ESSMA Strategic Partner, is pleased to present to the football family, media and fans the second edition of its Fan Attendance Report.

 

This study is aimed to give a complete overview of the fan attendance figures of all domestic championships run by the European Professional Football Leagues. It contains a deep analysis of the results of their Member Leagues and Associate Members when it comes to stadium capacity and relevant stadium utilization as well as the evolution of fan attendance during the period of seven years, from 2010/2011 football season till the last full completed season 2016/2017.