Organised by ESSMA (European Stadium & Safety Management Association) in partnership with the ECA (European Club Association) and the EPFL (European Professional Football Leagues), the ESSMA Summit has become the must-attend event for those involved in the stadium industry.


During the ESSMA Summit Pitch Management Seminar Yasser Al Mulla, Landscape & Sport Turf Management Senior Manager Supreme Committee for Delivery & Legacy (SC), highlighted the specific challenges ahead and how they guarantee pitch quality for the 2022 FIFA World Cup QatarTM.

ESSMA interviewed Francesco Gianello, Head of Stadium at Juventus FC regarding matchday and non-matchday operations at Allianz Stadium, the broadcasting opportunities, why they invested in pre-cabling the stadium and the benefits on matchdays.

The last keynote of Day 1 focused on the Fan Journey. Alberto Colombo, Deputy General Secretary EPFL kicked-off with presenting their Fan Attendance Report. Followed by presentations of Eric Cosset, Director Product and Development Disneyland Paris, Benjamin Steen, Head of Digital Projects and CRM FC Bayern Munich and Rory Sheridan, Head of Sponsorship Europe at Diageo (Guinness).


Benjamin Steen shared how FC Bayern Munich digitalised the Allianz Arena and how they reach, communicate and build a relationship with their 650 million fans worldwide.

One of the keynote sessions focused on stadium lifecycle. An introduction was provided by Dimitri Huygen, Managing Director ESSMA, followed by presentations from Martin Murphy, Stadium Director Aviva Stadium and Eric Hart, Head of Tampa Sports Authority managing Raymond James Stadium.


Eric Hart focused his presentation on long-term sustainability within several stadium projects in Tampa Bay area.