Daniel Uthmann - Marketing Project Manager at TSG 1899 Hoffenheim - shared how the club is using data to enhance the matchday experience.

Krzysztof Szumowski - Matchday Director and Venue Manager at Legia Warsaw - explained the process Legia Warsaw went through to implement a new venue management system to help them improve matchday organisation during the ESSMA Summit in Porto.

Míde Ní Shúilleabháin – Facilities, Safety & Sustainability Officer at Croke Park – outlined the stadium’s sustainability initiatives and how they talk about sustainability towards their fans and the wider community.

Christophe Segers - Finance & Operations Director at Royal Antwerp FC - talked about the importance of data gathering, data analysis to support the club’s growth and how to optimise revenue streams and decrease expenses during the ESSMA Summit in Porto.

Rui Lousa - Commercial CEO at FC Porto - shared insights on Estádio do Dragão, host venue of the fifth ESSMA Summit. Estádio do Dragão was inaugurated in 2003 with the aim of hosting three group stage matches, a quarterfinal and a semifinal at the UEFA Euro 2004. In addition, it has been elected to host the 2019 UEFA Nations League Finals. With a relatively low investment of €125 million, the stadium did manage to win several awards regarding construction, sustainability and good environmental practices including the ECA Best Achievement (Non-Sporting) Award for its eco-friendly stadium.

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