ESSMA (73)

Organised by ESSMA (European Stadium & Safety Management Association) in partnership with the ECA (European Club Association) and the EPFL (European Professional Football Leagues), the ESSMA Summit has become the must-attend event for those involved in the stadium industry.


During the ESSMA Summit Pitch Management Seminar Yasser Al Mulla, Landscape & Sport Turf Management Senior Manager Supreme Committee for Delivery & Legacy (SC), highlighted the specific challenges ahead and how they guarantee pitch quality for the 2022 FIFA World Cup QatarTM.

The European Stadium & Safety Management Association (ESSMA) will gather during the SMART & Sustainability Workshop. The event will be held in Amsterdam (Netherlands) from 18 to 19 April at the Amsterdam Arena.

The European Stadium & Safety Management Association (ESSMA) will gather during the Pitch Management Workshop. The event will be held in Amsterdam (the Netherlands) from 17 to 18 April at the Amsterdam ArenA.

ESSMA interviewed Francesco Gianello, Head of Stadium at Juventus FC regarding matchday and non-matchday operations at Allianz Stadium, the broadcasting opportunities, why they invested in pre-cabling the stadium and the benefits on matchdays.

The ESSMA Knowledge Platform, an all-in-one online platform, offers ESSMA members the opportunity to benefit from our extensive database. With exclusive access to in-depth interviews, presentations and best practices from clubs, leagues and venues such as FC Bayern Munich, Valencia CF, Manchester City FC, Stade De France, LaLiga, Stade Rochelais and others. Add value to your organisation by using the content as a benchmark and by learning from industry peers.

It is with great pleasure that ESSMA can announce the addition of a new Advisory Committee member: Didier Wauters (Senior Sales Manager Tractebel). We are confident that ESSMA will benefit from his experience and we look forward working together.

The last keynote of Day 1 focused on the Fan Journey. Alberto Colombo, Deputy General Secretary EPFL kicked-off with presenting their Fan Attendance Report. Followed by presentations of Eric Cosset, Director Product and Development Disneyland Paris, Benjamin Steen, Head of Digital Projects and CRM FC Bayern Munich and Rory Sheridan, Head of Sponsorship Europe at Diageo (Guinness).


Benjamin Steen shared how FC Bayern Munich digitalised the Allianz Arena and how they reach, communicate and build a relationship with their 650 million fans worldwide.

One of the keynote sessions focused on stadium lifecycle. An introduction was provided by Dimitri Huygen, Managing Director ESSMA, followed by presentations from Martin Murphy, Stadium Director Aviva Stadium and Eric Hart, Head of Tampa Sports Authority managing Raymond James Stadium.


Eric Hart focused his presentation on long-term sustainability within several stadium projects in Tampa Bay area.

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