Member news (101)

Over 20 club and stadium representatives from 13 countries including ESSMA Members Olympique Lyonnais, Legia Warsaw, FC Barcelona, Celtic FC, Malmö FF, FC Bayern Munich and Baku Olympic Stadium gathered at Allianz Arena for the first European event organised by ESSMA Stadium Partner, 24/7 Software.

ESSMA Corporate Partner SGL organised a showcase on 3 July at Brøndby Stadium. The event focused on economical grass management, with grow lighting systems in particular. In total, around 30 pitch professionals gathered to discuss and exchange information linked to pitch management. During the showcase both SGL and users of their grow lighting systems shared insights on the possibilities and opportunities for growing a high-quality pitch at the lowest possible costs.

As part of ESSMA’s Fan Experience Workshop, Marcin Pelc and Grzegorz Stańczuk shared several projects as part of Ekstraklasa’s digital approach including the Ekstraklasa app and the implementation of an eSports competition.

During ESSMA’s Fan Experience Workshop at Legia Warsaw, Joeri Verbossen - Marketing Manager at PSV - focused on how the club is using data and technology through marketing intelligence to enhance its fanbase marketing with some practical examples.

During ESSMA’s Fan Experience Workshop at Legia Warsaw,  Przemyslaw Cepak - B2C Sales Director at the club - presented how the club is adapting its merchandising approach to reach more fans and ultimately create a better experience for them.

During ESSMA’s Fan Experience Workshop at Legia Warsaw, Bas Schnater - (former) Marketing Coordinator at AZ Alkmaar - focused on how to use data to enhance fan engagement and which initiatives AZ Alkmaar has implemented.

Tiago Gouveia - Marketing Director at FC Porto - shared how FC Porto transitioned its operations to become more digital.  

During the last home match of the 2018/19 season, Standard de Liège wanted to send out a strong message towards its fans in regards to ‘say no to racism’.  Prior to the match against Club Brugge, ESSMA interviewed Sascha Feytons - Infrastructure Director - about the process of implementing the message and why they collaborated with ESSMA Stadium Partner, AirPrint.

Thomas Kirschner - Head of Fans & Tradition at Schalke 04 - explained which activities and projects the club has implemented to maintain a strong relationship with their fans. In total, Schalke 04 has over 160,000 members, 900 different fan clubs and an average stadium attendance of 61,197.

ESSMA interviewed Daniel Uthmann, Marketing Project Manager at TSG 1899 Hoffenheim, to learn more on how the club is using data to enhance the stadium experience.

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