ESSMA Fan Experience Workshop at the Marshal Jozef Pilsudski Legia Stadium, Warsaw

By April 05, 2018

The European Stadium & Safety Management Association (ESSMA) will meet up during the Fan Experience Workshop. The event will be held in Warsaw (Poland) from 17 to 18 May at Legia Warsaw’s Marshal Jozef Pilsudski Legia Stadium.


Members and attendees will be welcomed by Legia Warsaw and experience a unique behind-the-scenes stadium tour. Speakers from Legia Warsaw, AZ Alkmaar, etc. will share their knowledge on different topics including fan interaction & involvement, gathering data, targeting fans, loyalty & rewarding and digitalisation.


Full programme


WhatESSMA Fan Entertainment Workshop

WhereMarshal Jozef Pilsudski Legia Stadium (Legia Warsaw)

Date: 17-18 May 2018

Goal: Insights about loyalty of fans and rewarding systems, sharing best practices involving digitalisation, stadium industry networking and a behind-the-scenes stadium tour.

Topics: Fan interaction & involvement, gathering data, targeting fans, loyalty & rewarding and digitalisation

Speakers: AZ Alkmaar, Legia Warsaw and more

Participants: Representatives of ESSMA member Leagues, Federations, Clubs, Stadiums & ESSMA Stadium Partnersand ESSMA Strategic Partners 



Marshal Jozef Pilsudski Legia Stadium


The workshop will take place in the Marshal Jozef Pilsudski Legia Stadium, home of Legia Warsaw. The first part of building the new stadium started on 17 November 2008 and in less than two years it was completed with three stands – North, East and South – ready to use. The new stadium is situated in the same place as the old one and during the construction works Legia played home games there but with a smaller capacity. The new stadium was officially opened on August 7 2010 with a friendly match between Legia Warsaw and Arsenal FC.

The UEFA Category 4 Stadium holds a capacity of approximately 31,000 seats and has multiple facilities such as pitch heating, a club museum, sports bar and more. Moreover, the stadium has been used for several European matches such as the semi-final of the UEFA Cup Winners’ Cup in 1991 and the quarter-final of the UEFA Champions League in 1996.


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“The ESSMA workshop is fantastic, it genuinely is. I came all the way from England to be here. I must say that whilst these workshops are ongoing I wholeheartedly would say to anyone that is thinking about coming, please do and share ideas. There are very good people in the room and this is how you grow your football business.”

Anthony Emmerson – Supporter Growth & Services Manager, Stoke City FC 


ESSMA offers a platform to stadium professionals where they can share, learn and discuss topics related to ESSMA’s areas of expertise: Stadium Development, Operations & Ticketing, Sustainability & Smart Stadiums, Safety & Security, Fan Entertainment & Hospitality and Pitch Management.