#7 Stadium Industry Updates

By September 19, 2017

Find out what the stadium industry has to show us and what we can expect from the future! 

  • Arsenal launched the Arsenal Innovation Lab. Together with start-up organisations they want to identify new ground-breaking fan experiences. During a ten-week program, the start-ups will be able to focus on areas including match day experience, engaging fans globally, retail operation for the future and transforming commercial partners' offering.


  • The Minnesota Vikings have hired an 18-year-old as a Gen Z adviser. Jonah Stillman’s main goal will be to attract Gen Z, youngsters born between 1995 and 2012, to the U.S. Bank Stadium.



  • LaLiga Official Data Center, a partnership between LaLiga and Perform Group, will ensure an optimal use of official match data across multiple sectors and channels. The partnership will allow LaLiga to facilitate innovation across broadcast graphics and production workflows, develop digital data visualisations, fantasy and gaming concepts, as well as supporting a commitment to data editorial and performance data analytics.


  • Atletico Madrid unveiled its new Wando Metropolitano Stadium. On Saturday they played their first official game against Malaga in the new stadium. Once completely finished, the stadium will have a maximum capacity of 68,000.


  • Tottenham Hotspur announced that their new stadium will be multi-use with a retractable football pitch for EPL games with underneath an artificial pitch for NFL games. The NFL invested in the project to establish a stronger base in the U.K. and Europe and at least 2 games will be hosted at the new stadium per season. The football pitch consists of three sections will be wheeled over the NFL pitch in about 25 minutes.


  • The international Olympic Committee officially awarded the 2024 Olympic and Paralympic games to France. It is the third time the Olympics are hosted in France with a special tribute to the last Olympic games, hosted in 1924, 100 years ago.



  • In 2021 Real Madrid is set to open an interactive and 'virtual reality' complex in Hengqin, the 12,000-square meter venue will include VR entertainment and a museum with the club's history. Hengqin is being currently being transformed into China's newest tourism heaven and is referred to as 'the Orlando of China'.



ESSMA offers a platform to stadium professionals where they can share, learn and discuss topics related to ESSMA’s areas of expertise: Stadium Development, Operations & Ticketing, Sustainability & Smart Stadiums, Safety & Security, Fan Entertainment & Hospitality and Pitch Management. 

© 2017 ESSMA