Over 20 club and stadium representatives from 13 countries including ESSMA Members Olympique Lyonnais, Legia Warsaw, FC Barcelona, Celtic FC, Malmö FF, FC Bayern Munich and Baku Olympic Stadium gathered at Allianz Arena for the first European event organised by ESSMA Stadium Partner, 24/7 Software.

Read more on 5G in the Bundesliga, the VisitFootball award, youth academies and more in ESSMA’s weekly industry update.

Read more on KRC Genk's 2019/20 season kit reveal in 360°, virtual advertising during the TOP 14 final, UEFA.tv and more in ESSMA’s weekly industry update.

Read more on the tunnel club concept at Northampton Saints, a virtual 3D tour of Real Madrid City, club operations at Valencia CF and more in ESSMA’s weekly industry update.

During ESSMA’s Fan Experience Workshop at Legia Warsaw,  Przemyslaw Cepak - B2C Sales Director at the club - presented how the club is adapting its merchandising approach to reach more fans and ultimately create a better experience for them.

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