Some sixty members of the European Stadium & Safety Management Association (ESSMA) assembled for the sold-out Fan Entertainment Workshop in Turin, Italy, on 3-4 October. The venue for the two-day event was Allianz Stadium, home of Juventus FC.

Some sixty members of the European Stadium & Safety Management Association (ESSMA) assembled for the sold-out Fan Entertainment Workshop in Turin, Italy, on 3-4 October. The venue for the two-day event was Allianz Stadium, home of Juventus FC.

 

Oliver Spaeth, Web & Social Media Manager for FC Grenoble Rugby, provided some detailed insights as to how CRM can be delivered successfully in a second tier French rugby club.

Some sixty members of the European Stadium & Safety Management Association (ESSMA) assembled for the sold-out Fan Entertainment Workshop in Turin, Italy, on 3-4 October. The venue for the two-day event was Allianz Stadium, home of Juventus FC.

 

Tori Willis, Product Manager – Loyalty & Strategy at SKIDATA, an ESSMA Stadium Partner, elucidated the topic around loyalty in sports and how to identify, incentive and make your fans happier.

Virtual Reality (VR) and Augmented Reality (AR) are gaining a foothold in the sports industry. Especially in terms of fan experience it is an interesting opportunity for clubs to explore. Several clubs including Tottenham Hotspur and Manchester City FC have launched VR apps earlier, Juventus FC and FC Bayern Munich are following the trend. With VR and AR apps, clubs create opportunities for global fans to feel more connected to the club with for example a VR tour in the stadium or during matches.

Some sixty members of the European Stadium & Safety Management Association (ESSMA) assembled for the sold-out Fan Entertainment Workshop in Turin, Italy, on 3-4 October. The venue for the two-day event was Allianz Stadium, home of Juventus FC.

 

Federica Borin, Marketing Manager at Juventus FC, gave her insights on Fan Relationship Management (FRM) at the Allianz Stadium. Juventus FC has around 350-million fans globally, 41-million of which are based in Europe, resulting in a huge potential global market.