St George’s Park was selected as the perfect host for the 2019 ESSMA Pitch Management Workshop because of their excellent reputation in the field of pitch management. As well as their remarkable business plan which sees the amenities being shared between professional sports teams and commercial guests, thereby ensuring year-round use of the facilities. Scott Brooks - Head Groundsman of St George’s Park - explained how they manage to balance the commercial use and use by professional sports teams while guaranteeing a high quality for all pitches on the premises. 

Read more on a permanent fan zone at PSV, F&B at Ipswich Town FC, renovation plans at Stade Marcel Verchère and more in ESSMA’s weekly industry update.

ESSMA interviewed, Jan van Merwijk - Director Feijenoord Stadium - about their upcoming development project, Feyenoord City. Feyenoord City is a broad urban development including a new river-based stadium and a redevelopment of the current stadium. With the new 63,000 capacity stadium, Feyenoord Rotterdam wants to move the club forward in terms of commercial, organisational and team aspect. With the project, the revenue streams of the club should substantially increase due to additional ticket sales, higher revenues from hospitality, enhanced sponsor value and non-football events.

Read more on the stadium plans of Everton FC and Nîmes Olympique, hospitality at FC Metz, an alcohol-free zone at Principality Stadium and more in ESSMA’s weekly industry update.

US Sassuolo recently officially opened its new training center, Mapei Football Center. The 45,000 m2 complex includes facilities for the first team, the youth teams and the supporting administrative services of US Sassuolo.

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