Read more on 5G in the Bundesliga, the VisitFootball award, youth academies and more in ESSMA’s weekly industry update.

Read more on KRC Genk's 2019/20 season kit reveal in 360°, virtual advertising during the TOP 14 final, UEFA.tv and more in ESSMA’s weekly industry update.

Read more on the tunnel club concept at Northampton Saints, a virtual 3D tour of Real Madrid City, club operations at Valencia CF and more in ESSMA’s weekly industry update.

During ESSMA’s Fan Experience Workshop at Legia Warsaw,  Przemyslaw Cepak - B2C Sales Director at the club - presented how the club is adapting its merchandising approach to reach more fans and ultimately create a better experience for them.

Read more on contactless payment at FC Twente, LaLiga’s ticketing working groups, Chelsea FC’s new Official Supporters Club scheme and more in ESSMA’s weekly industry update.