Privacy (3)

Cookie Policy

October 01, 2017


Our website uses cookies. By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.

What is a Cookie?

A cookie is a file containing an identifier (a string of letters and numbers) that we, and in certain circumstances third parties, place on your browser when you visit our websites. Cookies help us to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website.

Cookies and personal information

A cookie itself contains no personal data and does not collect any personal data. Cookies can store user settings and other information.

How we use cookies?

Information about you may be collected through the use of cookies when you use the ESSMA website and/or selected third party sites.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

Third Party Cookies

When you use our website, you may be sent third party cookies. We have no control over these cookies. We recommend that you familiarise yourself with their privacy policies to understand how the information they collect through cookies is used.


We use performance type cookies such as Google Analytics (_ga) to better understand how visitors use our sites, for example, which pages are viewed, how long customers spend visiting a particular page and how often they return to visit our sites. This information assists our marketing and sales teams to understand which of our pages are performing well and which pages require improvement.


Youtube cookies determine which version of the homepage you use as well as storing user preferences and information when viewing the page.


Joomla provides the platform for the content of our site. Joomla uses cookies, or tiny pieces of information stored on your computer, to verify who you are. There are cookies for logged in users and for commenters.

Cookie Notice Popup Cookie

Our website also uses a cookie to note that you have seen our Cookie Notice popup (the banner that pops up when you first access our website, informing you of our use of cookies). The cookie prevents the popup from showing each time you load a page of our website. This cookie is persistent and expires after 30 days.

Other third parties may from time to time use cookies on our websites, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies. These are used to recognise repeat visitors to the ESSMA website and customise the visitor experience. They may also be used in conjunction with other information we or our third party partners hold to attempt to record specific browsing information (for example, regarding the way visitors arrive at the ESSMA website, pages viewed, options selected, information entered and the path taken through the ESSMA website).

How to manage or refuse cookies

You can adjust the settings of your browser to either reject all cookies or to alert you when a cookie is sent. However, some functions or services on the site may not be available or may not run properly without cookies.

The procedure for modifying your cookie preferences is different for each internet browser.

In Internet Explorer, you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector.

In Firefox, you can adjust your cookies settings by clicking “Tools”, “Options” and “Privacy”.

In Google Chrome click on the spanner icon, click “Settings” “Show advanced settings” In the “Privacy” section click the “Content settings” button.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.


October 01, 2017


By accessing and using the website you express your explicit agreement with the following general terms and conditions (“General Terms of Use“). These General Terms of Use apply to this website as well as to all internet and other online and mobile initiatives of ESSMA VZW, a non-profit association under Belgian law, with registered office at Tiensesteenweg 168 H, box 602, 3800 Sint-Truiden, Belgium, registered in the Register of Legal Entities under enterprise number 0842.785.389 (RLE Antwerp, Hasselt section) and ESSMA Services NV, a limited liability company under Belgian law, with registered office at Tiensesteenweg 168 H, box 602, 3800 Sint-Truiden, Belgium, registered in the Register of Legal Entities under enterprise number 0664.650.334 (RLE Antwerp, Hasselt section) (hereinafter referred to as “we/us”). Upon your first visit to the website, you will also be asked to confirm that you have noted these Terms of Use and that you accept its content.

If a provision of these General Terms of Use is not applicable, invalid or contradicts with a provision of mandatory law, this non-applicability or invalidity will not affect the validity and applicability of the other provisions of these General Terms of Use.

You acknowledge that the Terms of Use and use of this website do not result in any legal partnership being created between you and us.


We reserve the right to modify these General Terms of Use and to alter or delete material from the website at any time and without explicit notification. Therefore, it is recommended to a user to read these General Terms of Use at each visit to the website. If any significant changes are made to the Terms of Use, you will be asked to confirm again that you have noted these Terms of Use and that you accept the content.


This website is intended to provide general information about us and our activities, as well as general knowhow and content about stadium infrastructure. Furthermore, we offer a platform to stadium professionals where they can share, learn and discuss topics related to our areas of expertise: Stadium Development, Operations & Ticketing, Sustainability & Smart Stadiums, Safety & Security, Fan Entertainment & Hospitality and Pitch Management. Although we are making every effort to provide the information which we think is current and correct, we do not guarantee the adequacy, accuracy, completeness or actuality of that information, nor that the website is comprehensive or suitable for use for a particular purpose. Neither do we guarantee a continuous access to the website, nor the absence of malfunctions or the proper functioning of the website. Nothing in this website may be considered to be an offer to purchase or sell products or services, nor to conclude an agreement, unless otherwise stated. However, when services are offered explicitly for sale, you must be aware that the information, especially on products offered for sale, may be changed without prior notice.

The purchase of our services is subject to separate conditions. We cannot be held liable for the absence of specific information on the website, the content of this website, or the use of the website.


We undertake reasonable efforts to protect our website from viruses, hacking-attacks, or other computer crimes, but do not guarantee the absence of viruses, hacking attacks, or other computer crimes.


Our website may contain hyperlinks to third party websites. These are displayed only to inform the user. We have no control over the content of these websites and cannot be held liable for the existence of these websites or for the information contained therein. In addition, the existence of these hyperlinks do not imply that we agree with the content of these websites, and the inclusion of these hyperlinks do not imply any cooperation between us and the operators of these websites.


The information, products and services contained in this website may contain technical and substantive inaccuracies or typing errors. This information is periodically the subject of changes. We and/or our suppliers may make changes to this website at any time. Do not make any important decisions based on information received through this website. Please consult a qualified professional person to receive specific advice tailored to your situation. Except in the case of intent or fraud, and as far as possible within the scope of applicable law, we cannot in any event be held liable through unlawful act, contractual or product liability, for any direct, indirect or incidental damage (including however not limited to loss of profits, savings or professional opportunities, loss of data, business damage, company stagnation or personnel costs), even if it arises from a serious error or repeated error caused by i) the website, including its unavailability or the technical operation; ii) information or content of the website; (iii) viruses, hacking-attacks and other computer crimes; or iv) the content and use of websites to which the hyperlinks on the website refer, and that even if we or one of our suppliers was notified of the possibility of such damage. Any use of this website is therefore entirely at your own risk. If you do not agree to all or part of this website or you disagree with the General Terms of Use, your sole right of recourse is to no longer use this website.


The website including texts, layouts, graphics, presentation, logos, software, and other components of this website is protected by our intellectual property rights, including but not limited to copyright, ancillary rights, database rights and trademarks. Reproduction, dissemination, sale, distribution, publication, adaptation, translations, editing and use for commercial purposes of all or part of this website is prohibited, except with our prior and written permission.

Last update: 23/05/2018


This Privacy Policy applies to all personal information of consumers collected or used by ESSMA VZW, a non-profit association under Belgian law, with registered office at Tiensesteenweg 168 H, box 602, 3800 Sint-Truiden, Belgium, registered in the Register of Legal Entities under enterprise number 0842.785.389 (RLE Antwerp, Hasselt section) and ESSMA Services NV, a limited liability company under Belgian law, with registered office at Tiensesteenweg 168 H, box 602, 3800 Sint-Truiden, Belgium, registered in the Register of Legal Entities under enterprise number 0664.650.334 (RLE Antwerp, Hasselt section) (hereinafter referred to as “we/us”) and our affiliates. This includes personal information for commercial use of websites owned by us as well as offline collection of personal data for commercial use by us. We are the controller for the data processing in the context of the website and any (mobile) applications in accordance with the applicable laws relating to the processing of personal data, including the Personal Data Protection Act and as from 25 May 2018, the General Data Protection Act.

Upon your first visit to the website or (mobile) application, you will be asked to confirm that you have taken note of this Privacy Policy and to accept its content. If any significant changes are made to the Privacy Policy, you will be asked to confirm again that you have taken note of this Privacy Policy and that you accept its content.

For your convenience and to improve the use of the website, links may occasionally be posted to websites owned and managed by third parties. Via these links you leave our website and services and these links are beyond our control. The websites to which you are referred to through the link have their own separate terms and conditions, as well as their own privacy policy. We are not responsible and cannot be held liable for the content and activities of these websites. If you visit these websites or provide you with access to it, this is entirely at your own risk.


Sharing your personal information enables us to offer you a number of benefits. It will be simpler and easier for you to:

  • Sign up to receive news about upcoming events;
  • Sign up to receive all benefits you are entitled to;
  • Sign up to receive a newsletter;
  • Receive personal messages and special offers that are relevant to you.

You can share your personal information with us by registering on our website.


We may collect personal data relating to your use or purchase of our services. Such personal data can be obtained as follows:

  • Registering or filling out forms on our website. This includes information that you can provide if you request additional information about our services or sign up to receive our e-mail newsletters or vouchers;
  • Completing a profile on the website;
  • Buying a service from us;
  • Request information or assistance from us.

Use of other website functionalities that may be offered from time to time and may require such information to use that functionality. We may also collect information that does not constitute personal data, including but not limited to the frequency of user visits to the website, the routes through which users access the website and use any hyperlinks present on the website. We or our service organizations and intermediaries may process and use this joint data for various purposes, including but not limited to analysis of this data for trends and statistics, website development or planning and evaluation of marketing initiatives. This information is collected by means of certain tools and methods, such as retrieving your IP address or using cookies, and is stored, used and disclosed in a bundled form, unless otherwise noted.


We will only exchange information with third parties if we sell you a service in a joint marketing effort with other companies. In such a case, your personal information will be exchanged with these companies. Please note that these companies often have their own privacy policies that apply to the way they use your personal information. This privacy policy may sometimes differ from our Privacy Policy. We may use external companies to process your purchase or request or to process your personal information. We require these companies to protect your personal data adequately and not to use your information for other purposes not approved by us.

We will disclose personal information if required by law. We will not sell or provide third parties with your personal information with permission to use your personal information for their own purposes. We will not share personal financial information you provided (such as credit card information) with other parties unless it is necessary to process your order, process our invoice or prevent or counter fraud.


On our website and our (mobile) applications, different technologies can be used to make them more user-friendly, effective and secure. Such technologies may result in information being collected automatically by us or by third parties on our behalf. This information generally does not contain personal information about the user. Our website and (mobile) applications sometimes make use of so-called cookies. These are mostly small text files stored by your web browser on the hard drive of your computer or mobile device.

Cookies enable us to recognize your computer or (mobile) device at your next visit without having to disturbing you with re-registering. Cookies help to make our website or (mobile) application more user-friendly, effective, and safer. The cookies we usually use are so-called “session cookies”, which are automatically deleted at the end of the visit to the website. By default, browsers allow the use of cookies, but this feature can also be disabled. This will, however, result in some services being not available or only partially available. It is also possible to manually delete cookies after use via the web browser.

You expressly consent to the processing of non-essential cookies as described in this Privacy Policy.


In addition to the data that is automatically collected, we also process personal information provided by you to us. This includes, but is not limited to:

  • Your contact information, including your first and last name, billing or delivery address, email address and your phone number;
  • If you have created an online profile, the preferences and interests stored in this profile;
  • If you contacted customer service, the details of this contact and contact history.

All of these data are characterized by the fact that you provided this information yourself. We use this information for the purposes described in this Privacy Policy. You may always change your personal information.


We will use the information we collected about you to improve your user experience and to inform you about the offers on our services. If you provided us with personal information regarding an offer, an event, a mobile application, etc., we may send you emails or other messages related to the service you requested. In the event you contact our customer service, we will use your personal information (including your contact history) to enable our customer service to process your request and provide the best possible service. If you have given your consent to receive newsletters, we will send it to you. If you have provided us with your personal information as part of a service, we will provide you with similar services. We may also contact you to request feedback about our services. You can unsubscribe for these messages at any time by clicking on a link in the corresponding email or other message (see below in article 8.1). If you have agreed that we may contact you, we may do this by regular mail, email, SMS, telephone or other electronic means for marketing, advertising and opinion poll purposes. This includes, for example, information relating to our special offers, sales actions, etc. We can share your contact information to our partners for marketing, advertising and opinion research purposes. Article 8 contains information about your rights, and in particular how to revoke your permission.

Your personal data will only be stored as long as this is considered necessary for the processing purposes contained in this Privacy Policy. If you indicate that you do not wish to use any services anymore and you use the option to unsubscribe for services or delete user accounts, this personal data will no longer be retained by us.


If you provide us your personal information through our website or other channels, this will be done on a voluntary basis and upon your consent to use it in accordance with the terms of this Privacy Policy. If you choose not to provide the requested information, different customer benefits may not be available to you. In certain cases, only those who have provided us with the necessary personal information are able to use certain services and participate in the activities and offers available on our Website and (mobile) applications. Since transparency and fairplay are important values to us, we offer different options, depending on the exact circumstances, to help you to maintain control over your personal information. These options include the ability to unsubscribe from services, delete user accounts or unsubscribe to receive information about the stored data.


E-mails that we send to you and containing, for example, a newsletter or marketing content, have an option to unsubscribe to receipt such emails by following the relevant instructions in the affected email. If you wish to stop receiving emails from us, you can simply click on this unsubscribe-hyperlink and then we will stop sending you emails. If you would like to object to the receipt of advertising information and offers in general, including by ordinary mail, email, SMS, phone or other electronic means, or if you wish to consent revoke, you can at any time send an email to This email address is being protected from spambots. You need JavaScript enabled to view it.. In case we have doubts about your identity, we may ask you to identify yourself (e.g. by sending a copy of the front of your passport or e-ID). Regarding other types of messages you can receive, such as maintenance or administrative notifications, the receipt of these messages can only be terminated by canceling your account, as such messages are a required part of user accounts and related usage of our website and (mobile) applications. You can cancel your account by sending an email to This email address is being protected from spambots. You need JavaScript enabled to view it..


You have the right to be informed at any time of the personal information that has been stored about you, including its origin and recipients as well as the purpose for which they are stored. All information contained in article 15 of the General Data Processing Regulation will be made available to you on such a valid request, provided proof of your identity by submitting a copy of the front of your identity card. Information about stored personal information can be obtained by using the contact information in the Contact Information in Article 11.


You have the right to request that your stored personal information will be adjusted, supplemented, corrected or deleted. We will inform you if and if so, to what extent we will meet your request. If for any reason we do not consent to your request, we will inform you of the reasons.


In addition, as from May 25, 2018, you have the right to request the limitation of data processing and the limitation of transferring the data provided by you to a third-party, the so-called “right to data transferability”. If you would like more information about these rights, you can also contact us through the contact information in article 11 of this Privacy Policy. If a particular processing of personal information is based on your sole permission, you may withdraw this permission as from 25 May 2018. We will inform you if and if so, to what extent we will meet your request. If for any reason we do not consent to your request, we will inform you of the reasons.


We take all appropriate technical and organizational measures to protect your personal data from unforeseen or illegal destruction, loss, change, unauthorized use, publication or access, especially where processing involves the transfer of personal data through a network, and against any other illegal forms of processing and abuse.


Our website and (mobile) applications provide you with Social Plug-ins from different social networks. If you choose to interact with a social network, your activity on our website or through our (mobile) applications will also be made available to social networks such as Facebook and Twitter. If you are logged in to one of the social networks while visiting our website or (mobile) applications, the social network can add this information to your profile. If you interact with any of the Social Plug-ins, this information will be transferred to the social network. If you do not wish such data transfer, you must log out of your social network before you go to our website or use (mobile) applications. We cannot influence this data collection and data transfer through the Social Plug-ins. We encourage you to read the privacy policies of those social network websites for comprehensive information about the collection and transfer of personal data, what rights you have and how to obtain adequate privacy settings.






If you have any questions about the processing of your personal information or our Privacy Policy, please contact us by sending an e-mail to: This email address is being protected from spambots. You need JavaScript enabled to view it.

We ask you to contact us with any questions or complaints via the contact details above. However, we inform you that you have the right to file a complaint with the supervisory authority, which in Belgium is the Commission for the Protection of Privacy (better known as the “Privacy Commission”).