During ESSMA’s Fan Experience Workshop at Legia Warsaw, Bas Schnater - (former) Marketing Coordinator at AZ Alkmaar - focused on how to use data to enhance fan engagement and which initiatives AZ Alkmaar has implemented.

During ESSMA’s Safety & Security Workshop in Copenhagen, David Lewis - Head of Security & Stadium Safety Officer - shared insights with participants on how Everton FC have strengthened the collaboration between stewards and the local police and their advanced CCTV system to improve the overall safety at Goodison Park.

During ESSMA’s Safety & Security Workshop in Copenhagen, Leif Bjørn - Security Manager at Telia Parken - explained more about FC København’s away system, used to identify fans during away games.

During ESSMA’s Safety and Security Workshop in Copenhagen, Francesco Gianello, Head of Allianz Stadium, shared the security and stewarding approach of Juventus.

During ESSMA’s Safety and Security Workshop in Copenhagen, Joris De Lange - Matchday Operations & Security Manager - talked about the challenges AFC Ajax has faced in terms of attracting, training and retaining stewards and how they dealt with it by creating their own in-house stewarding company, called Stewarding Triple A.

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