Christophe Segers - Finance & Operations Director at Royal Antwerp FC - talked about the importance of data gathering and data analysis to support the club’s growth and how to optimise revenue streams and decrease expenses during the ESSMA Summit in Porto.

The increasingly fast evolution of technology and consumer demand, is causing the football sector to evolve and implement new technologies to enhance the fan experience. ESSMA’s Corporate Partner 3D Digital Venue builds 360-degree 3D interactive ticketing solutions that aim to enhance the fan experience to increase season ticket holder renewals and provide unique viewing experiences for potential VIPs. By using the technology, fans are able to experience a 3D view of their allocated seat in the stadium.

Read more on FC Schalke 04’s augmented reality app, the 2019 FIFA eNations Cup™, the #passonplastic initiative at London Stadium and more in ESSMA’s weekly industry update.

Rui Lousa - Commercial CEO at FC Porto - shared insights on Estádio do Dragão, host venue of the fifth ESSMA Summit. Estádio do Dragão was inaugurated in 2003 with the aim of hosting three group stage matches, a quarterfinal and a semifinal at the UEFA Euro 2004. In addition, it has been elected to host the 2019 UEFA Nations League Finals. With a relatively low investment of €125 million, the stadium did manage to win several awards regarding construction, sustainability and good environmental practices including the ECA Best Achievement (Non-Sporting) Award for its eco-friendly stadium.

The European Stadium & Safety Management Association (ESSMA) will meet up during the Fan Experience Workshop. The event will be held in Warsaw (Poland) from 21 to 22 May at Legia Warsaw’s Marshall Jozef Pilsudski Legia Stadium.

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