Some sixty members of the European Stadium & Safety Management Association (ESSMA) assembled for the sold-out Fan Entertainment Workshop in Turin, Italy, on 3-4 October. The venue for the two-day event was Allianz Stadium, home of Juventus FC.

 

Federica Borin, Marketing Manager at Juventus FC, gave her insights on Fan Relationship Management (FRM) at the Allianz Stadium. Juventus FC has around 350-million fans globally, 41-million of which are based in Europe, resulting in a huge potential global market.

Some sixty members of the European Stadium & Safety Management Association (ESSMA) assembled for the sold-out Fan Entertainment Workshop in Turin, Italy, on 3-4 October. The venue for the two-day event was Allianz Stadium, home of Juventus FC.

 

Alberto Colombo, Deputy General Secretary of EPFL focused his presentation on fan attendance. The EPFL, which represents 32 European Leagues and Associations, works on a political and regulatory level with the stakeholders both in Europe and on a global level, as well as engaging with EU institutions.

Some sixty members of the European Stadium & Safety Management Association (ESSMA) assembled for the sold-out Fan Entertainment Workshop in Turin, Italy, on 3-4 October. The venue for the two-day event was Allianz Stadium, home of Juventus FC.

Francesco Gianello, Head of Stadium, Juventus FC provided details on the 41,507-seat Allianz Stadium, which was inaugurated in 2011 at a cost of €105m, and replaced the club’s former home, the Stadio Delle Alpi

Page 2 of 2