The last keynote of Day 1 focused on the Fan Journey. Alberto Colombo, Deputy General Secretary EPFL kicked-off with presenting their Fan Attendance Report. Followed by presentations of Eric Cosset, Director Product and Development Disneyland Paris, Benjamin Steen, Head of Digital Projects and CRM FC Bayern Munich and Rory Sheridan, Head of Sponsorship Europe at Diageo (Guinness).

 

Benjamin Steen shared how FC Bayern Munich digitalised the Allianz Arena and how they reach, communicate and build a relationship with their 650 million fans worldwide.

One of the keynote sessions focused on stadium lifecycle. An introduction was provided by Dimitri Huygen, Managing Director ESSMA, followed by presentations from Martin Murphy, Stadium Director Aviva Stadium and Eric Hart, Head of Tampa Sports Authority managing Raymond James Stadium.

 

Eric Hart focused his presentation on long-term sustainability within several stadium projects in Tampa Bay area.

One of the keynote sessions focused on stadium lifecycle. An introduction was provided by Dimitri Huygen, Managing Director ESSMA, followed by presentations from Martin Murphy, Stadium Director Aviva Stadium and Eric Hart, Head of Tampa Sports Authority managing Raymond James Stadium.

The 4th edition of the ESSMA Summit took place 16 and 17 January 2018 in the iconic Aviva Stadium, Dublin, Ireland. About 375 people active in the sports and stadium industry could network and listen to leading keynote and seminar speakers.

 

One of the keynote sessions focused on matchday operations. An introduction was provided by Marc Schmidgall, Head of Communications and Marketing ECA, followed by presentations from Roger Brosel, Head of Content and Programming LaLiga and Francesco Gianello, Head of Stadium Juventus FC.

The 4th edition of the ESSMA Summit took place 16 and 17 January 2018 in the iconic Aviva Stadium, Dublin, Ireland. About 375 people active in the sports and stadium industry could network and listen to leading keynote and seminar speakers.

 

One of the keynote sessions focused on matchday operations. An introduction was provided by Marc Schmidgall, Head of Communications and Marketing ECA, followed by presentations from Roger Brosel, Head of Content and Programming LaLiga and Francesco Gianello, Head of Stadium Juventus FC.