Daniel Uthmann - Marketing Project Manager at TSG 1899 Hoffenheim - shared how the club is using data to enhance the matchday experience.

ESSMA interviewed Thomas Otton - Communications Director at Ligue Nationale de Rugby (LNR) - on how LNR managed to attract a new audience to rugby by hosting a global show after the TOP 14 final.

Krzysztof Szumowski - Matchday Director and Venue Manager at Legia Warsaw - explained the process Legia Warsaw went through to implement a new venue management system to help them improve matchday organisation during the ESSMA Summit in Porto.

ESSMA interviewed William Mannarelli - Director of Real Estate at FC Barcelona - about the Espai Barça project. The Espai Barça project is a large-scale infrastructure redevelopment project to improve (and expand) all FC Barcelona’s infrastructure including their training facilities, Camp Nou Stadium, Palau Blaugrana, the club’s offices as well as the commercial and leisure facilities.

Míde Ní Shúilleabháin – Facilities, Safety & Sustainability Officer at Croke Park – outlined the stadium’s sustainability initiatives and how they talk about sustainability towards their fans and the wider community.