On 21 and 22 May 2019, ESSMA organised its fourth Fan Experience Workshop at Marshall Józef Piłsudski Stadium, home of Legia Warsaw. Over 46 members from 16 countries learned insights and shared knowledge linked to stadium enhancing experiences, fan zones, loyalty, rewarding and attracting fans to the stadium.

During ESSMA’s Fan Experience Workshop at Legia Warsaw, Bas Schnater - (former) Marketing Coordinator at AZ Alkmaar - focused on how to use data to enhance fan engagement and which initiatives AZ Alkmaar has implemented.

During ESSMA’s Safety & Security Workshop in Copenhagen, David Lewis - Head of Security & Stadium Safety Officer - shared insights with participants on how Everton FC have strengthened the collaboration between stewards and the local police and their advanced CCTV system to improve the overall safety at Goodison Park.

During ESSMA’s Safety & Security Workshop in Copenhagen, Leif Bjørn - Security Manager at Telia Parken - explained more about FC København’s away system, used to identify fans during away games.

During ESSMA’s Safety and Security Workshop in Copenhagen, Francesco Gianello, Head of Allianz Stadium, shared the security and stewarding approach of Juventus.

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