Daniel Uthmann - Marketing Project Manager at TSG 1899 Hoffenheim - shared how the club is using data to enhance the matchday experience.

ESSMA interviewed Thomas Otton - Communications Director at Ligue Nationale de Rugby (LNR) - on how LNR managed to attract a new audience to rugby by hosting a global show after the TOP 14 final.

Read more on the pitch monitoring system at Johan Cruijff ArenA, Borussia Dortmund’s digital collectibles app, Real Madrid’s remodelling plans and more in ESSMA’s weekly industry update.

Krzysztof Szumowski - Matchday Director and Venue Manager at Legia Warsaw - explained the process Legia Warsaw went through to implement a new venue management system to help them improve matchday organisation during the ESSMA Summit in Porto.

Christophe Segers - Finance & Operations Director at Royal Antwerp FC - talked about the importance of data gathering, data analysis to support the club’s growth and how to optimise revenue streams and decrease expenses during the ESSMA Summit in Porto.