Read more on 3D interactive ticketing, different initiatives on fan experience and stadium renovation in this short stadium industry update by ESSMA.

Read more on eSports, examples of fan experience and stadium renovation in this short stadium industry update by ESSMA.

Read more fan experience, fan engagement and discover the benefits of virtual advertising in this short stadium industry update by ESSMA.

Read more on fan involvement during the stadium development project of Everton FC as well as fan experience initiatives at Lille OSC and RCD Espanyol in this short stadium industry update by ESSMA.

The last keynote of Day 1 focused on the Fan Journey. Alberto Colombo, Deputy General Secretary EPFL kicked-off with presenting their Fan Attendance Report. Followed by presentations of Eric Cosset, Director Product and Development Disneyland Paris, Benjamin Steen, Head of Digital Projects and CRM FC Bayern Munich and Rory Sheridan, Head of Sponsorship Europe at Diageo (Guinness).

 

Benjamin Steen shared how FC Bayern Munich digitalised the Allianz Arena and how they reach, communicate and build a relationship with their 650 million fans worldwide.